– If Einstein Ran – Mizuno Wave Rider 15
– Via Mizunorunning.com
Mizuno launched a new marketing campaign to promote its Waver Rider 15. A dedicated website (ifeinsteinran.com) was set up to reveal Mizuno’s design philosophy and how that comes to life in the new limited edition Waver Rider 15.
By combining the best qualities of every Wave Rider that came before it, Mizuno has created its masterpiece with the Wave Rider 15. While the pendulum in running may swing from one extreme to another, the genius of the Wave Rider 15 is found through its harmonious balance of a lightweight feel, wrapped-to-foot fit and exquisitely smooth ride, ultimately producing a brilliant running experience.