Archive for the ‘Culture’ Category
New Breed Running
There’s a New Breed of running pack afoot in Australia. New Breed Running is a new online running community that also includes a team of athletes, podiatrists and fitness trainers
What happens in Berlin stays in Berlin book
If a picture paints a thousand words then over 500 instragram images says a heck of a lot. RDC’s recent attack on the Berlin half marathon saw them unite with other urban running crews from across the globe.
ASICS LA Marathon short impression video
This past weekend thousands of runners ran the LA Marathon. It was ASICS its first year as a sponsor of the event. This video is a way too short impression of the guts and glory that took place on Sunday March 18th.
Town of Runners trailer
Town of Runners is a feature documentary about young runners from Bekoji - an Ethiopian highland town which has produced some of the world’s greatest distance athletes, including Tirunesh Dibaba, Kenenisa Bekele and Derartu Tulu.
BNTL meets Run Dem Crew- video
For the few heads among us that don’t know the Run Dem Crew yet, this is for you. UK website BNTL (Better Never Than Late) went down to London to its number one running club Run Dem Crew.
Team GIRA - Honolulu Marathon 2011
Last Sunday was the first annual of the Honolulu Marathon. Jun Takahashi (Undercover/Gyakusou) along with the members of Team Gira (Gyakusou International Running Association) have been training over the past few months to participate in this weekends 2011 Honolulu Marathon.
The Running Event 2011 in Austin, Texas - video recap
The Running Event might just be the biggest expo for specialty running retailers. For the 2011 edition hundreds of US retailers (mostly independent) came to Austin, Texas to gaze at all things running that awaits us in 2012.
Run Dem Crew AWAY! AWAY! AWAY! - the book
London based running crew Run Dem Crew has been something design agency Rosie Lee has been involved with from it’s inception 3 years ago. This year several of it’s members took on their biggest challenge – the London Marathon.
How To Run Like A Hero - issue 1
How To Run Like A Hero is the story of Grete Waitz, 9-time NYC Marathon Champion and adidas Running Legend.
Nike x Undercover Gyakusou – Fraser Cooke Interview
Now living in Japan, heading up Nike global and arranging some of the most innovative projects around, Fraser Cooke is one of streetwear’s most respected names, and is somebody who has been hugely influential since the emergence of the movement in the late 80s.
RDC Youngers: Sport Meets Creativity - Part 2
The Run Dem Crew Youngers is a project that brings a group of new runners from the sofa to the finish line. Led by Charlie Dark and his Run Dem Crew ‘elders’, the project aims to inspire young people through sport and creativity.
RDC Youngers: Sport Meets Creativity - Part 1
RDC Youngers is a project that takes the London based Run Dem Crew into the heartbeat of the younger generation, giving them the tools to change their lives through sport and creativity. This is the first in a two-part film
