There’s a New Breed of running pack afoot in Australia. New Breed Running is a new online running community that also includes a team of athletes, podiatrists and fitness trainers who share their passion for running.
The New Breed is powered by New Balance Australia.

If a picture paints a thousand words then over 500 instragram images says a heck of a lot. Run Dem Crew’s recent attack on the Berlin half marathon saw them unite with other urban running crews from across the globe. Smart phones in hand, all those who came were asked to submit their images with the relevant #‘s to create a visual online diary.
UK design agency Rosie Lee turned the online diary into printed matter.

This past weekend thousands of runners ran the LA Marathon. It was ASICS its first year as a sponsor of the event. This video is a way too short impression of the guts and glory that took place on Sunday March 18th.

Town of Runners is a feature documentary about young runners from Bekoji - an Ethiopian highland town which has produced some of the world’s greatest distance athletes, including Tirunesh Dibaba, Kenenisa Bekele and Derartu Tulu.
Watch the extended trailer for the upcoming documentary, directed by Jerry Rothwell and released by Dogwoof on April 20th 2012.
Visit the Town of Runners website for more background information.

For the few heads among us that don’t know the Run Dem Crew yet, this is for you. UK website BNTL (Better Never Than Late) went down to London to its number one running club Run Dem Crew. Founder Charlie Dark talks us through the evolution of RDC, upcoming projects and how you can get involved. A must see!

Last Sunday was the first annual of the Honolulu Marathon. Jun Takahashi (Undercover/Gyakusou) along with the members of Team Gira (Gyakusou International Running Association) have been training over the past few months to participate in this weekends 2011 Honolulu Marathon.
Nike Stadium Tokyo asked Frank Liew, one of the Team Gira members, to document this trip including an interview with Team GIRA. You can read all about it at the Nike Stadium Tokyo website.

The Running Event might just be the biggest expo for specialty running retailers. For the 2011 edition hundreds of US retailers (mostly independent) came to Austin, Texas to gaze at all things running that awaits us in 2012. Not just the brands were present to showcase whats in store, but retailers could also hear speakers handing out tips and forecasts for the growing specialty running industry.
The above video shows a short recap of the event, highlighting some interesting stuff to come. Such as the Brooks running shoes that keep looking better and better.

London based running crew Run Dem Crew has been something design agency Rosie Lee has been involved with from it’s inception 3 years ago. This year several of it’s members took on their biggest challenge – the London Marathon.
The Run Dem Crew has been documented before on video, but this time you can place the crew on your very own coffee table. The book AWAY! AWAY! AWAY! follows their journey, from their regular Tuesday sessions through to the final finish line. Shown over 6 ‘zine’ style photo essays, using images shot by Tom Hull, who followed (and ran with) the group for the 4 month lead-up to the VLM (Virgin London Marathon).
In documenting this journey, Rosie Lee wanted the final book to have an energetic and loose feel and it was a conscious decision not to produce a reportage style book, but instead to opt for a more honest and ‘hands-on’ look and feel.
The finished books with its vivid range of colours were sewn together and the spine left exposed. The end result is a frenetic, unselfconscious, heartfelt book of a group of people doing amazing stuff. The book is featuring an introduction and poem from Run Dem Crew’s front man, Charlie Dark.
More RDC Away! Away! Away! portraits photographed by Tom Hull can be seen here. More images from the book here.

How To Run Like A Hero is the story of Grete Waitz, 9-time NYC Marathon Champion and adidas Running Legend.

Now living in Japan, heading up Nike global and arranging some of the most innovative projects around, Fraser Cooke is one of streetwear’s most respected names, and is somebody who has been hugely influential since the emergence of the movement in the late 80s.
UK store End Clothing sat down with Cooke to get an insight into the latest Nike x Undercover collection, to find out what influenced the range and to hear what it was like working with iconic designer – and Cooke’s close friend – Jun Takahashi.
Read the interview here.

The Run Dem Crew Youngers is a project that brings a group of new runners from the sofa to the finish line. Led by Charlie Dark and his Run Dem Crew ‘elders’, the project aims to inspire young people through sport and creativity. This is the second film of a two part series produced by Nike Running UK.

RDC Youngers is a project that takes the London based Run Dem Crew into the heartbeat of the younger generation, giving them the tools to change their lives through sport and creativity. This is the first in a two-part film produced by Nike Running UK that follows the Youngers as they train for the 2011 Run to the Beat half-marathon powered by Nike+.