Nike Running MvsW campaign

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– Nike Running MvsW campaign
– Via Nike Running HK

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[column grid=”2″ span=”1″]MvsW is an interactive campaign by Nike Running Hong Kong. Its an ongoing race between men and women who can make the most total miles the fastest. It is measured using Nike+ tools like Total Distance, Total Time, Farthest Run, Longest Run, Average Pace, and Fastest 1K.[/column]

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Check the campaign website at Nike Running HK. It is open for international participants as well.
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[column grid=”2″ span=”1″]The result of the race data is a stunning visualization. Particpating runners can feel like they’re in the middle of a high-speed chase race. The element of speed and a healthy dose of competition sucks runners back into the game. Making sure they clock their miles again and again. We all know Nike is very good at this.[/column]

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