Run Dem Crew Youngers British 10k Journey video


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– Run Dem Crew Youngers British 10k Journey

— RDC Youngers is a project that takes the Run Dem Crew into the heartbeat of the younger generation, and gives them the tools to change their lives through sport and creativity. —
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Run Dem Crew Youngers is a project that aims to provide a younger generation with the tools to change their lives through sport and creativity.
In this film, Nike Sportswear follows Olivier, Venetia, Skinny Macho and P-Casso for six weeks as they prepare to run the British 10K, Powered by Nike+.
From training sessions to hanging with friends; exploring their creativity and attending special events this film documents their journey to completing the UK’s most iconic road race.