The British 10K powered by Nike+ recap


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– The British 10K powered by Nike+ recap
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In a year when the eyes of the world are on London, athletes of all ages and abilities gathered at the start line at Wellington Arch this past Sunday, July 8th. 25,000 runners demonstrated how they are making this year count, by hitting the streets of central London for the most interactive British 10K powered by Nike+ the city has ever seen.
Entrants signed up to the British 10K App pre-race, enabling their friends and family to cheer them on with personal messages sent via Facebook and displayed live on giant digital screens.