The running shoe game is mostly dominated by the big brands and it is hard, if not impossible, for independent labels to get a foot between the door. Fortunately this is not the same story for the running apparel industry. There is plenty of room to breathe and smaller labels find ways to fill gaps or supply niches. One such label is DOXA.
DOXA is a Copenhagen-born running brand, who is specializing in high performance running apparel with an urban and sporty approach. In February, the brand launched its debut Spring 2016 collection through an online Kickstarter campaign. Building on founder John Hansen’s extensive experience in the worlds of both running and fashion, the limited collection consists of the essential running outfit for the spring season: a race singlet, a pair of race shorts and, for chilly days, a half-zip long-sleeved T-shirt.
All three products are made from breathable lightweight materials to achieve superb comfort and, at the end of the day, high-end performance. The primarily monochrome universe features a crystallised all-over print to brighten up the colour scheme.
Cooperating with the Swedish charity organisation, Global Relations, and the Kenyan top marathon runner, Isaac Macharia (PB 2:07:16 min.), DOXA will donate running wear to young students at The Kenswed Academy in Nairobi. For these youths, the Academy is a ticket out of the slums. Here, they receive free education, while working hard to becoming the next great Kenyan athletes. So by supporting DOXA you not only buy into cool new gear, but also support talents of the future.
DOXA was born out of John Hansen’s search for the perfect running kit.
More on DOXA: doxarun.com