Mizuno launched a new mar­ket­ing cam­paign to pro­mote its Waver Rider 15. A ded­i­cated web­site (ifeinsteinran.com) was set up to reveal Mizuno’s design phi­los­o­phy and how that comes to life in the new lim­ited edi­tion Waver Rider 15.
By com­bin­ing the best qual­i­ties of every Wave Rider that came before it, Mizuno has cre­ated its mas­ter­piece with the Wave Rider 15. While the pen­du­lum in run­ning may swing from one extreme to another, the genius of the Wave Rider 15 is found through its har­mo­nious bal­ance of a light­weight feel, wrapped-to-foot fit and exquis­itely smooth ride, ulti­mately pro­duc­ing a bril­liant run­ning experience.