We all know and experience first hand that the technology world around us is changing rapidly. And this evolving change does not only affect our choice of apps, but also the way we run. And the shoes we run on.
We live in a fast paced world where consumer demand and expactation is high. We do not want to wait 6 months for new running shoe models to drop. So in an effort trying to bring their products closer to where the consumer is, adidas is skipping the phase where the product needs to be transported. Shops will be able to place orders based on current trends and adidas delivers the shoes much faster than we are used to. All thanks to a new automated manufacturing process in a facility called Speedfactory.
The first Speedfactory is in full operation and has marked the start of a key city journey of running shoes to be released. This summer, robots began making running shoes in the Speedfactory in Ansbach. The AM4LDN is the first production model. Models for Paris (AM4PAR), Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) will follow.
The “Adidas Made For London” (AM4LDN) was developed with runners from London and is completely tailored to the terrain in the British capital.
Designed with a range of consumer benefits, such as lightweight stability and a far more sustainable product, the AM4 is a further step in what adidas believes will be the future of the industry with SPEEDFACTORY allowing for the creation of state-of-the-art product made for individual needs using athlete data. Each shoe is co-created using athlete data to help shape the design and development process. The AM4 project will be a constant BETA mode, with insights taken from consumers following each product launch used to shape future designs.
4 facts about the Speedfactory:
- adidas Made For London (AM4LDN) shoe is first in a series of individually designed and manufactured shoes adidas will release in six key cities around the world
- SPEEDFACTORY will allow for consumers to benefit from state-of-the-art manufacturing processes that allow adidas to create truly tailored product solutions with unprecedented speed, thanks to in market automated production
- adidas has worked with running influencers in each key city to explore, test and co-create a product tailored to suit the unique demands for their city
- SPEEDFACTORY is a manufacturing innovation platform that will enable personal and purpose-built products that fuel the future of how adidas creates
To be continued…