The adidas Ultra Boost -dubbed the greatest running shoe ever- will have a fashion makeover shortly after its launch. Under the name Ultra Boost Collective, adidas will feature designs from Stella McCartney, Kris Van Assche, Junichi Abe and adidas Creative Directors Dirk Schönberger and James Carnes.
The first design of this Ultra Boost Collective collection will make its debut coming May at select stores with launch events that will be held in each designer’s city – London for McCartney, Paris for Van Assche, Tokyo for Abe and Berlin for Schönberger and Carnes.
The first preview is from menswear designer Kris van Assche. Having worked for Yves Saint Laurent then Dior Homme, he started his own label KRISVANASSCHE in January 2005. He has also been the Artistic Director for Dior Homme since April 2007.