– Mizuno – The Mezamashii Run Project
In Japanese the word Mezamashii means “brilliant” and Mizuno has set out on a quest to deliver more brilliant running. The Mezamashii Project is a campaign without heavy rotating advertisements. Instead Mizuno will try to convince runners that their shoes are the best by giving serious runners a pair of shoes to run in and thus spread the word. To accompany this marketing campaign, Mizuno has made some effective and well directed video’s.
You can learn more and also sign up at the Mezamashii Run Project website.
See more on the Mizuno youtube page.