New Balance newSKY

New Balance newSKY: An Innovative Approach to Shoe Design

New Balance newSKY
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– newSKY: An Innovative Approach to Shoe Design
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New Balance designers have created a stylish, comfortable shoe using recycled material. With a minimal, thoughtfully-designed upper constructed entirely out of fabric made from post-consumer plastic bottles, newSKY represents an innovative approach to both material and shoe design as part of a greater effort from New Balance to adopt more sustainable practices.
The designers decided to reduce the amount of extraneous elements, including only what’s necessary and leaving out what’s not – a purposeful approach to shoe design that New Balance continues to implement through footwear collections such as the NB Minimus. In the development of newSKY, the designers borrowed elements from NB Minimus by utilizing the same outsole.
Read the entire story behind newSKY on newbalance.com.