Nike releases the #BETRUE collection in celebration of sport as a universal language and will donate up to $500k to the LGBT Sports Coalition from the sales of their #BETRUE collection. This is the third year Nike has released a #BETRUE line during the US Gay Pride month.
The #BETRUE collection features rainbow colors as a reflection of the diversity within sports and Nike’s support for the LGBT community. The 2014 collection also continues to build on the #BETRUE print that launched in 2013, with an update to the bold geometric shapes and a unique pattern with the words “Be True” embedded in the print.
In honor of the 10th anniversary of Nike Free, the 2014 #BETRUE collection includes both the Nike Free Run 5.0 and the Nike Free OG to celebrate the full spectrum of an athlete’s pursuit of sport—from performance to lifestyle. The Nike Free 5.0 features a reflective #BETRUE tribal print, which includes the words “Be True” among the bold patterns and shapes that compose the unique print. Nike Flywire on the 5.0 also reflects the color line in the gradient of the rainbow, and the sockliner and shoelaces also highlight #BETRUE. Both models create a rainbow between the left and right shoes when looking at the pair from multiple perspectives–front, back and above.