New York based reflective sportswear and lifestyle brand ICNY releases another collaboration with Puma. This time the focus is on Puma’s running shoe IGNITE. With the IGNITE, Puma delivered a good mix of flexibility, rebound, and cushioning. Thanks to its superior energy return, the shoe feels even lighter than it weighs. All it missed was an all reflective upper. In came ICNY.
Cutting Edge design
For this second collaboration, PUMA and ICNY embedded ICNY’s renowned DNA into its full extent. The IGNITE is one of PUMA’s most responsive running shoes ever released providing superior cushioning with the IGNITE Foam that disperses impact forces while delivering responsiveness and energy return for faster and longer runs. It’s the perfect profile to take on the cutting edge designs of ICNY.
full-color 3M reflective
The IGNITE Ice Cream pack is an intersection of style and innovation that both brands proudly represent. The pack comes in two colorways inspired by ice cream flavours, chocolate chip cookie dough and mint chocolate chip. The upper is decked in full-color 3M reflective material while the IGNITE foam outsole is dressed with black speckles that resemble chocolate chips and cookies. The breathable mesh upper keeps the temperature down even during the hottest of summer days and most runners can appreciate this functionality.
The IGNITE Ice Cream pack has dropped on the 22nd of August exclusively through icnysport.com and globally across PUMA stores and sneaker boutiques on the 5th of September. This release is a sampling of the much-anticipated PUMA x ICNY range of footwear, apparel and accessories in Autumn-Winter ’15 releasing in September. So expect more goodness to come.