Stop At Never – New Asics Campaign


/—/
– Stop At Never – New Asics Campaign
/—/
Last week was race week for the ING New York City Marathon, and ASICS America, an official sponsor of the race, is using the platform to debut the first part of its 2012 USA national advertising campaign. The campaign features a new mantra: “Stop at Never” and aims to evoke the passionate pursuit of athletic achievement and tie that into the ASICS brand, its products and its athletes.
USA Olympic marathoner Ryan Hall is the face of the new “Stop At Never” campaign from ASICS.
Read the rest of the story at Inside Insight