– Run Dem Crew AWAY! AWAY! AWAY! – the book
– Via Rosie Lee
London based running crew Run Dem Crew has been something design agency Rosie Lee has been involved with from it’s inception 3 years ago. This year several of it’s members took on their biggest challenge – the London Marathon.
The Run Dem Crew has been documented before on video, but this time you can place the crew on your very own coffee table. The book AWAY! AWAY! AWAY! follows their journey, from their regular Tuesday sessions through to the final finish line. Shown over 6 ‘zine’ style photo essays, using images shot by Tom Hull, who followed (and ran with) the group for the 4 month lead-up to the VLM (Virgin London Marathon).
In documenting this journey, Rosie Lee wanted the final book to have an energetic and loose feel and it was a conscious decision not to produce a reportage style book, but instead to opt for a more honest and ‘hands-on’ look and feel.
The finished books with its vivid range of colours were sewn together and the spine left exposed. The end result is a frenetic, unselfconscious, heartfelt book of a group of people doing amazing stuff. The book is featuring an introduction and poem from Run Dem Crew’s front man, Charlie Dark.
More RDC Away! Away! Away! portraits photographed by Tom Hull can be seen here. More images from the book here.