adidas Ultra BOOST process video

The adidas Ultra BOOST assembling process video

Thanks to the good folks at Hypebeast we can enjoy the process of how the newly introduced adidas Ultra BOOST is assembled. The adidas Ultra BOOST is the first adidas shoe to have the entire midsole composed of BOOST material, resulting in a softer and more flexible shoe. The Ultra BOOST is the best running shoe ever made, according to adidas. You be the judge.

The adidas Ultra BOOST will be launched on February 25. In the meantime enjoy the video and see how a running shoe is being assembled.